Anjaneyulu Lella

I have twenty five years of in-depth exposure to areas such as Strategic Planning, Channel Sales, Marketing Management, Product Development, Development of Retail Outlets, Workforce Motivation, Product Promotions,B2B, B2C, Profit & Loss planning, Modern Trade and Critical Competencies to Drive Business Results.

An out-of-the-box thinker with a flair for charting out sales & marketing strategies and contributing towards setting up distribution networks, driving sales promotional programs, enhancing business volumes and growth and achieving revenue and profitability.

Expertise in planning, market penetration, direct dealers appointments. Product launch and management, forecasting for each SKU, key account management with skills in competitor/market analysis. Holds the distinction of spearheading numerous product launch programs with proven ability in developing and expanding direct retail dealers ensure market share and increasing business volumes.

An effective communicator and leader combined with flexible and detail oriented attitude with ability to interact effectively with people at all levels of business and support and sustain a positive work environment towards the accomplishment of organizational goals.

Develop Budget Plan and own (after review/approval by CEO/Board) the long term strategic sales plan with clear articulation of solution/product sets, customer segments, delivery channel mix etc.

Ensure achievement of the plan through a Distributor/Channel Partners / Retail outlets / Direct Dealers / Modern Trade and Create strong brand value in the market for overall company and for specific products and productive services offered in the market.

Drive the Marketing, Branding, Advertising function for optimum long term value. Keep abreast with industry trends, competition activities and new opportunities. Create a strong, result-oriented team at regional level which can execute to the plan and scale up for the growth.

Ensure high quality delivery based customer satisfaction with appropriate measurement and monitoring systems. Manage tight control on sales expenses, cost of fulfillment and contribution to the bottom-line

Establish strong relationships in the Ecosystem, with channel partners, distributors / dealers, industry bodies, key customers etc be an active part of the corporate management team, contributing in evolving organizational strategy, policies and culture

I have successfully handled product portfolios for LCD TV's / Air Coolers/Appliances/ Consumer Electronics / Durables, White goods, Fans, Brown goods and Kitchen Appliances, as a Branch Head, Regional Head & National Head.

I have always been a leading big sales and marketing teams, and leading from front on aspects of Sales strategy and Revenue stream ling, People management and Leadership are my key strengths.


Have a successful past track Record:

Currently manage the business for M/s PKL Limited It encompasses both top lines and bottom lines.

I re-joined PKL Limited as a Vice President at their corporate office at Hyderabad. Complete responsible for entire Pan India business for the company includes ATL & BTL activities of the company.

Also worked at M/s BPL Ltd as Regional Manager handled North region as well South regions and previous to that worked at Orient Fans.

Instrumental for creating 900 Direct Retail Outlets on Pan India basis besides 5000 sub dealers under the distribution channel.

Throughout my career I have been able to accurately comprehend tasks at hand and have the ability to face challenges and meet deadlines. Willingness to accommodate different views and ideas within a team environment..

Being a flexible and dependable individual with an analytical mind and strong communication skills, I possess great enthusiasm and drive to excel in business development & sales environment and will be a valuable asset to my company".