Trisha Roy

RESUME
Trisha Roy
7798502432, roytris@gmail.com
Objective
• To have a challenging position which gives an opportunity to apply my varied expertise creatively, effectively and contribute meaningfully to the growth of an innovative organization
• Channelize my personal goals and work as a cohesive unit to achieve greater heights.

Academic Qualifications
• PGD in Mass Communication with specialization in E-Journalism from Jaipuria Institute of Management, Lucknow. (2003)
• B.Com from Navyug Kanya Degree College, Lucknow. (2002)

Professional Experience:
Indus Health Plus Pvt. Ltd is a leading healthcare company and largest in Asia in preventive healthcare. Indus thrives to make healthcare available, accessible and affordable to all. (May 2013 – April 2016)

Key Responsibilities


• Plan and direct the work of marketing & communications department and establish objectives and priorities in a cost-effective manner with transparency and high personal integrity
• Assist in developing strategic plan which addresses critical issues in the marketing and communications area. This includes advertising, promotions, public relations and market research
• Develop and implement communication and media strategies to deliver information and key messages to the public
• Develop and maintain a strong and productive relationship with both print and electronic media
• Direct market research activities in order to keep abreast of changing demographics and other relevant issues
• Ensure development of advertising and promotional plans in both main stream and digital space while managing the annual advertising and promotional budget in a cost-effective manner
• Work closely with PR and Brand Design Agency to plan the communication of brand effectively









Indian Chamber of Commerce a premier body of business and industries in eastern and northeastern India. ICC is the founder member of the apex national body, Federation of Indian Chambers of Commerce and Industry (FICCI), New Delhi. (May 2011 to Aug 2012)

Key Responsibilities

• Interacting with senior members from corporate houses / industries, and senior government officials at various forums and levels on a variety of issues important to industry
coordination
• Liaison with Institutions/ Governmental agencies
• Assimilation/integration of data, issues etc on the sector, policy making, preparation of reports etc
• Database management and development of market intelligence
• Coordination and implementation of events including seminars and conferences based on industry needs and market trends
• Sales, marketing & PR activities related to events and conferences



IPAN Hill & Knowlton, is India's leading public affairs and public relations consulting firm. Founded in 1988, IPAN Hill & Knowlton continues to serve some of the finest organizations in the world. Since its inception, IPAN Hill & Knowlton has charted not just its own growth but the growth of the entire PR industry. (May 2010 to Apr 2011) New Delhi
Key Responsibilities
• Industry Research
• Media planning/media coordination
• Documentation of all communication materials for patrons; press release, backgrounders, media briefing documents, industry reports etc
• Client servicing
• Conceptualization and facilitation of client specific events


Times Business Solutions Ltd. (TBSL)-Timesjobs.com, one of the leading job portals in the country. An initiative by Bennett, Coleman & Co. Ltd, the largest media house in the country. (Aug 2006 to Oct 2009) Gurgaon

KEY RESPONSIBILITIES

• Key Account Management and Business Development.
• Meeting HR Heads/Directors and presenting Timesjobs.com services.
• Negotiation and Closing.
• Generating revenue through strategic alliances for recruitments.
• Key Account Management includes sales & client servicing for Corporate & Placement Consultants.
• Identifying new prospects and developing them into a consultant.
• Plan & execute mass recruitment events Times jobs Job Fair
• Vigilance on direct & indirect competition movements.







EXTRA ACTIVITIES

• Identifying the right candidates for the organization
• Scheduling interviews and coordinating with the candidates.
• Explaining them about the organization, product & their job responsibilities.

Indian Centre for Public Affairs and Relations(ICPAR), an independent business enterprise of Planman Marcom, offering services in total communication strategy for various clients in both the private and public sector in India. (Aug 2004 To May 2006) New Delhi

Key Responsibilities
• Research work
• Media Planning.
• Drafting all written communication material for the clients including press releases backgrounders, business proposals etc.
• Handle appropriate media selection for new product launch campaigns.
• Conceptualization and Execution of PR Campaigns.
• Client servicing.
• Job Responsibilities Organized Press Conferences and other Events

Achievements with ICPAR:
• Some of the key projects handled by me were
• Client servicing for clients like Monte Carlo, Valvoline and Cummins.
• Organizing press conference for eminent clients like JK White Cement and Victorinox.
• Brand building strategy for Mahindra and Mahindra, Tops Foods, Nike, Marks and Spencer and Planet Sports.
• Successful business proposals for corporate and brand names like Maruti Udyog Ltd., JK White Cement, Just My Size and then finally bringing the clients home.









Projects Undertaken

• 7 months training focused on Public Relations and Events with Indian Center For Public Affairs and Relations (ICPAR), a strategic business unit of Planman Consulting headed by Professor Arindam Chaudhuri.
• 1-month project with Radio City 104.8FM. Was on air, live, to coordinate ‘The Junior RJ Hunt’, Lucknow conducted by Mindz Eye (Event Management and a Consulting Firm).
• 1-month project with Hindustan Times, Lucknow that focused on news reporting/writing.
• Stories done and drafted for Indian Express, Lucknow. One of the successful stories that drew a lot of attention was on ‘Encroachers around The Historical Monuments’.
• Coordinated the Women’s Empowerment Rally ‘SAVE OIL’ sponsored by PCRA and conducted by ASEANS, Lucknow. (Event Management Company).
• Coordinated and anchored ‘UTKARSH-2002’, Talent Hunt, at national level organized by Lucknow Management Association (L.M.A.). Was also associated with L.M.A. for a month for coordinating more than 5 corporate events.
• Coordinated the release of the first quarterly magazine ‘AASAVARI’ for Prithvi Innovations, Lucknow (NGO). Also, contributed articles/ stories for the same.
• Contributions for various newspapers and magazines like Hindustan Times, The Times Of India, Indian Express and Dash.
• Attended a number of workshops, press conferences and exhibitions. Took interviews of many eminent personalities and politicians during Post Graduation in Mass Communication.

Computer Literacy
‘O’ LEVEL from UPTEC, Lucknow.
Co-Curricular Activities/Achievements
• NCC ‘C’ certificate awarded in 2002.
• 2nd in Mumbai Regional Level Symposium, Pune on Women Empowerment.
• Nominated for the World’s Best Amateur Poetry Contest held in Washington DC, New York in 2002.
• Adjudged ‘Best Anchor’ during the National Level National Integration Camp, Meerut (NCC) in 2002.









Personal Profile


Father’s Name Lt.Col.Sohan Roy (Retd)
Mother’s Name Lt.Col (Mrs) Poonam Roy
Date of Birth 04th Dec 1980
Sex Female
Hobbies Music, Environment protection, poetry, traveling, blogging, writing
Areas of interest Writing, doing various kinds of creative work, socializing, riding fraternity
Languages known English, Hindi, Bengali