Titilola Igri-offor

Marketing and Sales Director at L’Oréal West Africa - via FMCL

Lagos,Lagos,Nigeria | FMCG / Foods / Beverages / Food Processing

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 Delivering country’s P&L to deliver topline and bottom line growth
 Leading and planning the implementation of Sales and Marketing strategies
 Managing distributor and ensure effective forecasting with company demand planners
 Manage ATL & BTL activities and expenditures
 Leverage strategic consumer and business insights to drive current business and develop long term commercial plans
 Leading marketing capability planning and implementation to drive commercial excellence cycle
 Managing the category P&L to deliver topline and bottom line growth
 Build strong external relationship to support the business including external Agencies, Distributors and key accounts
 Work with regulatory agency to get products registered
 Work with global category team to launch winning products in our developing market

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