Shubhendu Deb

I have over 20 years of professional experience in the area of Marketing and Brand Management with meaningful contribution in both Retail and Service Businesses.

I am a post graduate in business management from IMT, Ghaziabad, and have worked in multiple consumer product and services categories. I started my career with JWT, India’s largest advertising agency, and handled brands such as Nestle and Pepsi.

Subsequently, I worked with Castle Douglas Limited, Hero Puch, Tupperware India, Dr. Morepen, Hindware, Spice Telecom and VLCC Healthcare, wherein I have extensively contributed in New Product Development with Cross Functional Teams, analyzed both Qualitative and Quantitative Consumer Research, implemented Offline & Digital Marketing Strategy, cost effective Media Buying, design Trade Promotion for Primary and Secondary offtake and Consumer Promotions for driving Enquiry, Footfalls and Conversion to Sales. I have handled P&L responsibilities for Healthcare & Wellness business in Bangladesh and Sri Lanka.

Post 2014, I was associated as Marketing Advisor, with an upcoming online and mobile app start-up organization, MedLabz, which aggregates Diagnostic Centres in Delhi, Mumbai and Hyderabad, and subsequently in 2016, with MedGenome Labs, Bangalore, for launch of Prenatal Non Invasive Screening Test.

In 2016, I also enrolled in Certificate Course in Digital Marketing, to further enhance my expertise in Inbound Marketing and Lead Generation.

Shall I need to provide any further details, kindly do let me know at +91 9810296222 or shubhendudeb@gmail.com