Rohit Sinha

I am a marketing professional with 15+ years of experience including 10 years in product/ brand management and 5+ years in real estate (Launched and promoted 25+ projects in Sobha Developers, Pashmina Developers, Arge Realty and Assetz Property Group).

Have been handling the marketing profile constituted by following

# Creative & Media agency handling: Performance appraisal for commercials review, induction of new agencies. Managed multiple agencies including Percept, LOWE Lintas, BBDO RK Swamy, Autumn, Interpub, JWT, Mudramax, Mindshare and others
# Marketing Strategy & Budgeting: Product positioning, launch & sustained marketing within budgets
# Creative Advertising: Print ads, hoardings, online advertising and promotion, advertorials, radio and more
# Digital Marketing: Lead generation through advertising at realty and news portals, SEM, SEO, Mobile Advertising, Web Analytics, complete designing and execution of EDMs, Web Banners, and Landing Pages.
# Content writing: Comprehensive content support and contribution towards website updates, magazine and newspaper articles, white papers, social media, etc.
# Product Launches/ Releases: Creative briefing, development of campaigns & launch on all mediums
# Product Management: From product recommendation to sales monitoring for sustained marketing push
# Marketing Collaterals: Product brochures, tabloids, inserts, mini brochures and DM material
# Event management: Driven multiple customer events and broker meets from conceptualization to execution
# Enquiry Generation: Directly responsible for generating enquiries and allocations for sales personnel
# Reporting to Chairman & MD: Presentation and in-depth deliberations on all aspects of marketing
# # Call Center Management: Experienced in building, training, monitoring and managing full-fledged call center and utilizing them in producing key MIS for managerial decision making and performance reviews
# Vendor management and agency handling: Getting desired output from media, digital and creative agencies; Negotiation, documentation and logistics related to various vendors (printing, fabrication, distribution, outdoor, etc.)