Profile
I`m an experienced marketing professional with almost 7 years of experience in managing brands and diversified food categories spanning across dry, ambient to frozen. Have skills with proven records in managing brand building and trade marketing activities across all types of trade channels - (modern trade, traditional trade, wholesale and food services) and consumers (Adults, mothers and kids).
Expertise:
• Markets: Worked on several markets; GCC, Africa, Central and Far East Asia.
• Repositioning/Re-launching: Repositioned brands; introduced new brand identity and communication pathway.
• NPD: Launched several successfull line extensions; distinctively positioned within the portfolio.
• Dependability: Handled some of the most crucial categories for the company; contributing over 2/3 of company business.
• Leadership: Led projects and multi-functional team on various projects; similar to MNC setup.
• Esteemed awards:
o Won GCC Product of the Year award 2015 in honey category.
o Developed the packaging design of Sidr that participated in lynx 2015 awards for best packaging design.