Radhe Shyam

• A result-oriented professional with nearly 5.6 years of experience in achieving defined revenue targets for the company through implementation of trade marketing, channel management, business development and client relationship management activities.
• Experienced in devising and executing trade marketing strategies with focus on achieving defined business objectives across all product categories.
• Expertise in developing, implementing and evaluating category plans to meet profit objectives; tracked and managed category-wise Annual Operating Plans (AOP) and Advertising & Promotion (A&P) “ATL & BTL” plans.
• Proficient in conducting market research on products, markets and competitors; submitting detailed reports basis analyses of complex data and numbers.
• Team-based management style coupled with the zeal to drive visions into reality.
• Managing business with a portfolio of multiple Electronics & Appliances brands like Sony, Sharp, Solstar & Samsung.