Prashanth Reddy Thumma

• More than 13 years of experience in Retail Operations/Sales, Business Development, Store Management and Customer Service
• Expertise in Merchandising, Stock Management, Inventory processes and Management of Profit & Loss
• Profound knowledge of Retail Processes and Retail Industry
• Efficient in Operating Procedures, Business Analysis, Productivity Analysis, Inventory Planning, Designing and Implementing Promotions for the region
• Proven ability to maximize sales and profitability through excellent service and the effective management of retail space
• Proficient in Administration and Operations of stores through SOP implementation and retail audits
• Strong Knowledge in setting sop’s, multiple stores handling, setting up stores of excellence, managing stock loss and market & competitor analysis
• Dexterous in developing and maintaining high standards of execution and education in Stores
• Excellence understanding of territory dynamics like: demographics, consumer behaviour & market
• Adept in studying market trends and competition
• Excellent leadership, coaching, mentoring and communication skills
• Target-oriented with excellent customer service, analytical and organizational skills

Key Contributions

• Analyzed cashier & cash till efficiencies among 80 Large format stores and optimized manpower based on productivity by realigning 200 people with a cost saving of SAR 4.8 Mil per year
• Realigned cash counters in 15 stores based on sale & space analysis
• Prepared a 2-year succession planning for Centrepoint KSA by identifying future Retail Operations Manager, Area Managers and Store Managers
• Assessed 150 Store & Assistant store managers and placed them in stores as per 70-20-10 ratio
• Budgeted retail staff for 90 stores for FY 16-17
• Prepared organization structure for Centrepoint Retail operations
• Prepared KSA specific SOP for retail operations
• Increased Spice Retail stores turnover by 35 % from INR 650 Million to 1 Billion in 2 years
• Launched 40 retail outlets with a size of around 500 - 2000 Sq Ft in a span of 5 years
• Directed daily sales and operations of 5 stores with an annual turnover of around INR 150 Million
• Improved customer inquiry to conversion ratio of Broadband from 50%to 65%
• Increased Reliance India Mobile COCO sales share in the cluster from 10% to 25%