Profile
Visionary & strategic business leader with management skills and leadership competence in building organizational capabilities, people power, product & service propositions; targeting senior-level assignments in Building Material & Electrical and Lighting industry
Possess UAE Driving License
t_prashantrs@yahoo.co.uk +91-8229824050
Executive Profile
A strategist & implementer: offering nearly 15 years of extensive experience in achieving sales growth objectives across Electrical and Lighting / Solar Lighting / Fast Moving Electrical Goods / Tools and Hardware / Lighting Automation Products and harvested hundreds of million in revenue through the establishment of business strategies
Proven skills in liaising with all channel partners & distributors and supervising launch of company products in the market; skills of negotiating key distribution agreements with major distributors in the region catered
Strong experience into increasing product reach through Channel Sales / General Trade / Modern Trade - Distributors / Dealers / Retailers to ensure adherence to Project Delivery Partner and delivery schedule based on urban and rural level
Proficient in leading business planning & performance management of channel partners, including development & execution of joint sales plans, local area marketing, staff coaching, recruitment and hosting constructive meetings
Experienced in acquisition & management of projects sales as well as residential, industrial, Govt. & institutional, B2B sales across national & international while administering various products in coordination with Architects / Builders / Contractors / Consultants and So on
Excellent in implementation of promotion plans & managing communication in coordination with Marketing Team for brand including TTL / BTL activities; led the global channel strategy, translated product & business strategies into executable channel plans
Expertise in steering operations for Profit center, new business expansion, inventory management, New Product development, Pricing , increasing revenue margins / customers satisfaction with Deep product reach
Successfully headed product category management, supply chain, operations, sales, commercial and key account management functions and Team Management
Possess rich experience in business & market development & product positioning; managing a team size up to 45 Sales Executives/ managers using relationship building as well as team leading skills
Education
2005 MBA in Marketing from RBS- Delhi
2001 Bachelor of Arts from Delhi University, Delhi
Key Impact Areas
Key Skills
Professional Experience
RCM Pet Ltd. FIJI (Oceania region) as Sales head Electrical and building materials
Key Result Areas:
Spearheaded multiple functions across sales & management of development company; Responsible for Managing Sales / Business Development and expansion of business throughout Fiji Island - Oceania region ( Fiji and Adjoining Pacific Islands ) with 11 company branch offices with 8Mn USD turnover
Aligned yearly budget planning with Quarterly / Monthly / Weekly sales plan to meet sales target of team and channel
Managed trade, channel sales and distribution , retail , product specification/ approvals / inventory / Stock management / Pricing / Promotions / Export with a dedicated team
Established B2B and B2C business for Lighting and new electrical product and many building material PLs
Bridged business opportunities GAPs and achieved avg 18 to 20% growth yearly basis
Successfully established Go to Market - product segment wise for focused working with dedicated team to cover all customer segment and increased reach
Created large inquiry funnel / lead generation / product promotions among all business stakeholders and won many successful projects
Increased product reach through dealers – worked on unrepresented geographies and areas ,focused on every market type – Industrial / OEMs / warehousing / agriculture / institutional / Gov.t & B2B
Focused on unrepresented market / non performing dealers and Low performing Product Line and taken corrective actions
Re-aligned stock forecasting / indenting / safety stock / supervised supply chain management for fast and smooth sales operations
Reduced outstanding and receivable management by timely reconciling customers accounts and balance confirmations
Monitoring all ongoing and upcoming inquiries funnel / price quotations / PI / BOQ / required credentials and testimonials
Product category dealt with : LED Lighting / Wire and Cables / LV Switchgears/ Electrical Wiring Devise (Switch) / Lighting Automation Products / Plug and Socket/ Fast moving electrical goods/ water heaters/ Fan / Power Tools ,Fittings & Accessories and so on
Highlights:
Added new PLs - Trade & professional Lighting / Fan / Solar Lighting / water heaters
Launched New Lighting SKUs based on specifications – Followed by AU/NZ standards / certifications / building codes
Setup Product Display - indoor/outdoor Lighting / All Electrical PL & SKUs at 11 Branches (Each Showroom Aprox –20KSq.ft. Area)
Achieved Approval from EFA ( Energy Fiji Authority ) followed by AU/NZ STANDARDS for – LED Lighting / Fans / Conduits / Water heaters
Corrected and aligned new SOPs & processes – Import / stocking / dealer policy / distribution / credit control and so on
liquidated 180 days and above stocks – Achieved 70 % success within 4 months
Bin Salman Lighting & Electrical as Distribution Sale Head – OMAN / UAE
Key Result Areas:
Managed complete business operations, Sales , strategic planning and budget preparation with striving for profitability covering entire regions of OMAN / UAE Comprising with 4 electrical lighting showrooms
Managed channel - distribution , retailers , Product specification/ approvals / inventory / import / receivables / team management / promotional activities /new product development & product launch etc
Worked with contractors / Consultants / Architects/ for business development and projects
Increased product reach by appointment of dedicated channel partners and resellers at every corner of country
Successfully established B2B and B2C market and earned growth by 15 % yearly
Focused on every product line / SKUs placement by cross selling and up selling
Focused on after sales service to achieve channel partners satisfaction and end users good buying experience
Highlights:
Covered product verticals such as LED Lighting/ Solar Lighting / FAN / Electrical Wiring Devise / LV Switchgears/ lighting Automation Products /Plug and Socket so on
Handled sales and operations of 4 Lighting retail showrooms and also utilized it for Contractors / Consultants / Electrician’s Meet and Presentations
Reduced Accounts receivable over 180 days between 30 to 35 % within 6 months
Won Lighting & Electrical Product projects including Saraya Bandaer / SPJ / Unique and many more
Enhanced up to 150 new retails coverage in entire Oman / UAE; managed more than 3000 SKUs
Reduced 70% dead & Slow moving stock above 200 days
Havells India Ltd. as Sales Manager
Key Result Areas:
Managed complete sales and business development comprising of – Switchgears/ Wires & Cables / Switches
Built strong business relationships at all levels within channel partners including Maharashtra & Goa region
Managed channel sales, business expansion , promotional activities , new product launch etc
Focused on BTL activities – Dealers Display / Electrician meets / Architects consultants meets / technical seminars
Managed 6 Havells Galaxy to maximize product promotion to achieve maximum footfall
Focused on channel motivation by providing product training and employee engagement activities
Focused on secondary sales to increase sales rotation and placement at every retail outlets with fixed journey cycle
Focused on market and compotators intelligence to plan ahead of competition
Achieved market OS under 30 days by timely account reconciliation/ balance confirmations and schemes settlements
Catered Residential / Industrial / Govt Projects with approvals of key architects, consultants, contractor , panel builders
Ensured proper coordination with Govt. departments such as MES / PMC / AAI and so on
Highlights:
Delivered projects: B G Shirke – Residential Projects – DDA 2000 Flats / VULCON – Orissa Steel Plant Project/ Shapoorji Pallonji- IT Park Pune / various MES and defiance projects - Pune Command Hospital and so on
Improved growth to 26 % including growth of Wires and Cables, Switchgears , Switch in FY 2014-15
HNG Float Glass LTD –as Area Sales Manager
Highlights:
Launched Float Glass in 2010 and appointed dealers across region pre-launch and Mirror in Feb 2012 and appointed dealers across region pre-launch
Managed complete channel management and distribution of Glass across Delhi – NCR / Uttarakhand / Himachal Pradesh
Led Channel Sales, Dealers, Pricing control , Receivable management , Project , Product Launch with 45 Cr annual turnover
Managed Projects: Hotel Radisson Blue: Dwarka/Park Plaza : Shahdara/ Thyagaraj Sports Complex/JP Greens, Noida
Organized All India Architects meet at INDIAN HABITAT CENTRE in 2010 and led several Dealers/ Glass Processors Meets
Worked on Customers Targets – Dealers Segment–All types of Glass Processors – Glass Fabricators – Auto Glass and so on
Havells India Ltd. as Assistant Manager
Key Result Areas:
Responsible for Dealer and Distributor Management, Secondary Sales and Stock liquidation on daily basis through defined journey cycle and Product dealt with Domestic Switchgears , Wires and Cables , Switches , CFLs
Encouraged cross / up sale at every retail counter and channel partners to ensure high sales turnover
Aligned product wise targets to all dealers and distributors and retailers to the assigned territories
Defined route plans of the Market Development, Account Developers to optimize coverage cost effectively and ensure adequate productivity and responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts etc.