Profile
8+ years of successful sales & marketing success with high-profile consumer goods industry including
Whirlpool, Sony & Onida in Middle East, African and Indian markets.
Steering activities for the entire product life cycle for the introduction of new products including product
type and quality assessment, pricing strategy, market placement and promotional strategy, market
collaborations & tie-ups as well as relationship management.
Expertise in Product Management, Product Launch, Product Training, Customer Survey, Market Research,
Competitive Analysis, Road Shows, Sales & business development.
Possess a clear understanding of consumer durable industry with the instituting innovative techniques to
achieve product excellence.
Proficient at integrating category management into business planning process, addressing pricing &
promotions of the product and achieving sales of the categories assigned.
Possess excellent communication, presentation, analytical, training and problem solving skills.
Strong team player, adept at working effectively with diverse groups across organizational levels to achieve
career objectives and deliver company’s goal.
Expert in handling African markets. Proven ability to launch products and drive sales by maintaining strong
customer relationships.