Mustua Ali Ariwala

Conferred with the honor of Prestigious “Illustrious Alumnus Award” by DOPS, DHGV, Sagar (Feb’16 Diamond Jubilee) for his contributions in synergizing industry & academia. A visionary, top performing executive, possessing 20 years of experience in developing new business through relationship management, retaining & building profitable customers, creating & managing BRANDS and sales team leadership. He graduated in Pharmaceutical Sciences with MBA in Marketing Management.

In polymer & chemical industry, holds distinction of accomplishing multi-fold revenue (e.g. US$70mn local distribution plus US$60mn indent biz; total portfolio upto $300mn) increase by establishing large volume, good profit accounts with excellent levels of retention & loyalty & new product lines (e.g. BOPP range N52mn in just a year). Lead a team of 10 expats and 30 indigenes, thriving the business in highly dynamic & challenging environment.

In African Healthcare industry, proficiency, both in brand management and sales, accredited through successfully developing & launching numerous brands across therapy segments, many, for the first time in Nigeria, namely Critical Care Range (Claris Lifesciences), Hormones & Women Care (Elder Pharma), Antiseptics (Wosan), Nutracueticals (StressVyte) etc. He is being recognized for reviving the entire brand portfolio of Jawa Intl with innovative branding concepts and setting up their strategic marketing, CRM, training & development division. Leading a field force of 100, achieved a volume close to N1Bn with growth of 40% in three years.