Malay Bhattacharyya

Candidate's Key Points:
• Objective: Seeking reliable change in corporate house.

• Total experience: 27.5 years experienced in marketing industrial mechanical engineering products – Equipment, Spare Parts & System, Tailor-make Cast, Forged & Fabricated items (Developed items & Developmental items) and Projects. Effective experience – 27.5 years.

• Jobs in confidence: Marketing management (to identify potential market segment for developed items/ to find out new product for development + to get entry in the target market through vendor registration process or through trial order + Marketing team & net-work supervision for Channel Sales + Customer relation build up and enquiry generation) , Sales management (Costing, Selection & Techno-commercial offer + Online/Offline Tender bidding & reverse auction + Claim Documentation + Quality approval co-ordination + logistic support + Sales correspondence & sales book keeping + Payment collection) , Business strategy planning.

• Product line (experienced by work): (a) Consumable capital & spare mechanical equipment type items for industrial use such as Mechanical power transmission units like Gear-box, Standard & Custom products like Air-Filter, (b) Mechanical tailor-make products (unit & assembly types) such as Steel casting, forging & fabrication as per drawing, Flue-gas duct fabric expansion joint etc, (c) Systems such as Filter house, CTC & Orthodox tea conveying system, Food products sorting system etc, (d) Consumable fuel & lubrication type products use in industry, (e) Import substitute spare parts items for Pumps & Valves, (f) Fasteners, (g) Agricultural capital equipments.


• Customer-wise selling experience:

##Customer: Coal fired Thermal Power Generation Station- PAN INDIA
Locations where sales generated:
(a) Boiler, Economiser, ESP, ID/FD/PA Fan, Chimney - Items sold: Duct expansion joint, Fabricated parts, Fluid coupling, Fasteners, Gear box.
(b) Crusher, Coal Pulverising Mills, CHP - Items sold: Gear box, Fluid coupling, Steel casting, Fabricated parts.

##Customer: Gas turbine Power Station- PAN INDIA
Locations where sales generated:
(a) In-take air of Compressor - Items sold: Air filtration system, Filter cartridge.

##Customer: Integrated Steel Plant-PAN INDIA
Locations where sales generated: Coke-oven, Raw mineral handling plant, Sintering plant, Mills, Captive power plant, Annealing furnace, Blast Furnace, Oxygen plant, Nitrogen plant, Crushers- coal, ore and other minerals.
Items sold: Gear box, Heat resistant steel casting & forging, Abrasion/corrosion/impact resistant steel alloy casting & forging, bag filter de-dusting system, cartridge filter intake air filtration system, flue gas duct expansion joint.

##Customer: Tea processing factory-PAN INDIA
Items sold: Batch weighing unit, Vibratory screen sorters, Cutting machines, Breaking machines.

##Customer: Original equipment manufacturers -PAN INDIA : 1.OEMS of- cryogenic gas generation system, 2.OEMs of- crushing & pulverising units, 3.OEMs of- furnaces.
Items sold: 1.Filter cartridge, Filtration systems, 2.Steel casting, 3.Steel forging.

##Customer: Cement plants- PAN INDIA.
Items sold: Cast Iron alloy abrasion resistant castings used in Ball Mills & Bowl mills.

##Customer: Locomotive units, Railway Workshops, Coach factories, Rly Stores, Wagon Builders.
Items sold: Alloy steel cast & forge based various items : 1/ items already developed by employer before my join, 2/ new items
as per RDSO approval. Sales Generation – through IREPS tenders.


Career History
• Currently for 1 year running in Lal Baba Group of Industries. Position- Manager. CTC- INR 5.25 lacs per annum.
• Previous to above for 2.8 years in Bharat Engineering Works, OEM of machinery and spare parts for tea processing.
• Previous to Bharat Engineering Works for 2.2 years in Filter Manufacturing Industries Pvt Ltd, manufacturer of air filtration system, air filter, filter house, de-dusting system.
• Previous to Filter Manufacturing Industries Pvt Ltd for 3.7 years in Datre Corporation Ltd, sand mould induction melt steel casting Foundry.
• Previous to Foundry for 2.8 years in Weston Engineers, tailor-make import substitute ferrous and non-ferrous items manufacturer & KE Burgmann, non-metallic expansion joint manufacturer.
• Previous to above for 8.5 years in Greaves Limited, OEM of power transmission mechanical units (gearbox, coupling etc).
• Previous to above for 6.5 years Prakash Brothers, trader of typical industrial consumable spare parts (pipe fittings, flanges etc).

Personal Involvement in details

New item & market development
• Item identification and collection of drawing & specification.
• Market potentiality analysis.
• Costing with support from Purchase & Works.
• Bill of materials drawing development with support of drawing department.
• Pilot product development with support from Works.
• Application for approval to approving organisation like RDSO, NTPC etc.
• Vendor registration process and find out developmental PO.
• Tender searching/ Bulk order’s enquiry collection.

Market share expansion for developed items
• To identify market share.
• New buyer exploration through web searching, visiting trade fairs, reading journals, recognitions & references.
• To make techno-commercial presentation.
• Regularly finding out up-coming tender & Expression of Interest from IREPS, Govt Tender, Tender bulletin sites etc.
• Selection, costing, techno-commercial bidding and reverse auction participations.
• To extract requirement related information from direct interactions with buyer, buyer provided two dimensional Plan view/ Elevation view of structural and mechanical drawings, Buyer’s indent technical data AND selection of selling product type/model/size/capacity for quotation.
• Order follow up.
• Works order loading.
• QAP & drawing approval.
• Inspection & despatch logistic.
• Claim documentation.

Management
• To provide necessary coordination support to the manufacturing unit/s for execution/ supply.
• To provide sales strategy planning.
• MIS & conference.
• Sales net-work supervisory management & support, Advertisement & Publicity as per channel requirement.

Expectation.
• CTC- Not below my existing CTC 5.25 lacs p.a.
• Travel policy- Air/2AC + taxi + AC hotel room.