Karthik Rokkam

I am an accomplished result driven marketing expert with nearly 5 years of experience; expertise in marketing excellence, proficient in streamlining approach to connect with target consumers possessing strong knowledge of effective Retail Penetration & Digital Marketing strategies on both the B2B & B2C fronts.

I am currently working as Regional Marketing Manager (Karnataka, Andhra Pradesh & Telangana) with ICICI Prudential Asset Management, I have also played the role of Zonal Marketing Manager (South India).

This role requires me to formulate the material required for marketing; promote services provided by the organization by developing & executing diverse marketing campaigns; coordinate with In-house Developers to build & maintain company’s websites by updating content on corporate & e-commerce web application on a periodic basis; create & sustain a dynamic environment that fosters the development opportunities & motivate the high performance amongst the team members; contribute towards engaging digital plus offline marketing strategies & execution of plans that cultivate audiences, increase web presence and enhance brand awareness. I have a holistic marketing experience about which I have mentioned in detail in the attached resume.

My ability to formulate Digital Marketing & ATL/BTL marketing strategies that elevated brand resonance & awareness, thereby driving revenue & profits in competitive markets will be of interest to you. I have a proactive management style with highly developed analytical and problem-solving skills.

I bring to your company my years of relevant experience and my drive for results and positive outcomes. I am prepared for the next challenge in my career and look forward to hearing from you.

Thank you for your time and consideration.

Best Regards,

KARTHIK ROKKAM
Enclosure: Resume