Profile
I have been working in Sales & Trade Marketing positions with India's largest Food company,Britannia Industries Ltd, the largest F&B company and the most trusted Brand in India, managing the General Trade (Wholesale & Key Accounts) & currently into Channel Development - Key Account Management, Institutional & Corporate tie ups & Trade Marketing on Pan India basis.
6 years in FMCG/Consumer goods industry covering Key Account Management, Margin Negotiation, Channel Development,Distribution Management, Achieving Sales Targets, Training Sales Team , Supervising Merchandising & Promotional activities, Managing Channels Nationally - Wholesale & Key Accounts, Managing & Running Loyalty Programs, Developing, Tracking & executing Trade Marketing initiatives, Establishing Rewards & Recognition Programs, Rolling out Sales Energizers & Incentive programs to support field sales.