Jeyananth Velusamy

Spearheading efforts across handling entire spectrum of functions pertaining to creative advertising, branding and marketing communications; deftly overseeing the operational readiness of the creative team all in fulfillment of brand promise to clients. Collaborating and contributing to the creative process as a leader of a creative team; writing and presenting cohesive and persuasive rationales for campaign approaches, leading the unified process of marketing/ concept/ design and post-production execution. Understanding organization’s strategic goals and brand, analyzing the creative team, environment, processes and technologies to determine areas needing improvement; building and directing a creative function aligned with and supportive of organizational goals.

Displaying agility in Quality Control, Proofing, Reviewing, Measuring and evaluating staff performance, creative output and project processes; assuring that timely and informative communication takes place between the creative function, partners, account team and clients. Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues; expertise in liaising with clients and coordinating with project teams to analyze advertising requirements.