Jayanta Mondal

• MBA in Marketing from IBS with Engineering from Jadavpur University and ASDP (Analytical Skill Development Program) training from NITIE, Mumbai
• 12 years of experience inclusive of around 10 years of varied & rich Research experience and Client servicing with Nielsen & IMRB, preceded by ACC Cements
• Proven track record of delivering solutions to client’s marketing problem by converting quality insights into actionable marketing strategy through superior team leadership, multi-tasking ability & attention to detail
• Outstanding academic record with 78% and above marks throughout the career

Research Expertise:

• Specialties - Usage & Attitude study, Brand Health Tracking, Pricing Research, Product Test, Pack Test, Post Launch Track, Test Market Monitoring and Shopper Research
• Other exposures - Segmentation, Concept Test, Product Space Mapping, STM, PQRS