Ihab Arafa

Respected leader of creative teams and corporate communications departments.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Expert in the technical, conceptual and content development of sales-driving collateral.
Proven ability to drive record-high marketing campaign response-rates and execute successful product launches with excellent experience in UAE, Gulf & Egypt markets.
Experience in monitoring, measuring and reporting on effectiveness of the marketing activities (ROI).
Worked for a group business with several subsidiaries
Excellent experience in digital marketing capacity.
Develop local media that is sensitive/ aware of the Middle East consumer.
Strong understating of pricing, planning and budgeting.
Knowledgeable in planning & budgeting in sales and operations.
Oversee the implementation of the marketing and communication plans