Heba El Shahed

My objective is to implement the communications strategies and practices planned by the organizations management in order to reach its expected corporate and business objectives. My primary role is being the custodian of the internal and the external communications in addition to the media/public relations activities and interactions. I am also responsible of searching and suggesting the most appropriate, suitable media/communications potentials, implementing the approved proposals and tracking/analyzing the performance while assuring that implementation of the overall plan is up to the organizations standards and meeting the managements objectives and requirements. My knowledge in this field is well established, with and experience of almost seven years in handling various facets of corporate communications proven by track record of executing managements reaching strategic communications programs and delivering top-notch marketing & communications results, fantastic creative that is consistent with banks overall brand image and exceptional products & customer service. The extensive knowledge in brand management, advertising, public relations, events and exhibition management and the internal communications skills that our Corps Comm. team had, made the department one of the highly-performing departments in the bank during 2011.