Guruprasad Rao

• A dynamic & diligent professional offering around 12+ years of industry experience in market research, analytics and consulting
• Advisory expertise working closely with clients, business leaders and key stakeholders advising them on market development, strategy formulation and informed decision making
• Experience in team and program management, client management, 3rd party vendor management, including multi-national client/vendor/team collaboration
• Extensive IT, Healthcare & Finance industry knowledge, especially in software, services and emerging technology solutions
• Emerging technology domain knowledge on Digital, Mobility, Big Data & Analytics, Cloud, Social, Security, e-Commerce, Cognitive Computing, and Internet of Things
• Extensive knowledge on regional dynamics in US, Europe, Middle East, Africa, India and South Asia
• Primary research (20%) & secondary research (80%) in accounts & funnel analytics, competition, trends, customer behavior, country profiling, industry/partner/SMB/deals analysis, market sizing etc.
• Currently, working as Senior Manager (Sales CoE Practice Manager), Enterprise Analytics with Philips
• Previously, worked as Senior Market Development Advisor in IBM, Market Research Manager in HP, Presales Manager in Oracle Financial Services, and Senior Marketing Engineer in SRP Enviro Systems.