Bharat Patel

• Working with Amul (GCMMF) over 20 years. GCMMF is marketer of brand “Amul – The Taste of India”. Amul is India’s largest food brand with a turnover in excess of Rs. 23000 Crore (US$ 3.5 billion). Amul is milk cooperative owned by more than 3.5 million farmers.
• Dynamic and committed professional with over 20 years of experience and well-honed expertise in the areas of sales and marketing strategies, supply chain, business development, distribution, team building, performance management and client relationships.
• Professional strengths in developing a strong network of channel partners (modern trade chains, dealers & distributors) – for wider distribution and deeper penetration.
• Demonstrated exceptional abilities in enhancing brand image, acceptability and positioning resulting in consistent growth in business opportunities.
• Strategic innovator focussing on profitability and market share in each target segment.
• Consummate executioner with excellent planning, monitoring and resource balance skill, attention to detail as well as ability to build and lead effective skills.
• Extensive experience in sales forecasting, sales strategy & execution with supervising accounts, commercial, legal & administrative functions.
• Accomplished in brand management, media planning & advertising, distribution, supply chain & logistics for achieving turnover, revenue and market share growth.
• Demonstrated abilities with significant achievements across markets & product categories. Proficient strategists cum implementer in spearheading the business plan.
• Management education from India’s Top Ranked Management Institute (IRMA)