Basharat Ahmed

General Manager at Saudi Perfume and Cosmetic Company

Jeddah,Makkah Province,Saudi Arabia | Manufacturing

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Passionate Senior Executive (C-level) 25 year experience in FMCG (fast moving consumer gods) Business with reputable companies such as Unilever, working in Saudi Arabia and GCC. Achieving consistently strong results, I held a number of positions viewed as building blocks, moving back and forth between line and staff positions, with local or international scope, operational or strategic roles, functional (manufacturing, supply chain, sales and marketing) and general management positions. Through those successful years, I developed strong competencies in business transformation and diversification (creation of sustainable new platforms of revenue), leadership and organization development (creation and right-sizing, team development and people coaching) as well as Brand Development (Innovation management, new channels penetration, new geographies penetration, leading to increased market shares and business growth). I hold a proven track record in leveraging various environment and business conditions, mobilizing organizations to focus on the execution of a vision to deliver results.

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