Atif Iqbal

• Accomplished, Senior Marketing professional with over twelve years of experience, encompassing Marketing Planning & Strategy, Market Research & Consumer Insights, Market & Competitive Intelligence, Client Services, Business Development, Account Management, Knowledge Management and Project Management with a Big 4 Consulting Firm and a leading global Market Research Agency. Creative thinker and team player with strong communication, analytical and problem solving skills and capabilities.

• Devised and implemented Nielsen’s public sector Go-to-Market strategy that resulted in achieving 22% annual revenue growth during 2013-15. Supported KPMG’s senior leadership in corporate planning and formulating strategy for priority lines of business (Public Sector, ENR, FS, Telecom, Healthcare, Education) that resulted in achieving double-digit revenue growth in KSA during 2008-12.

• Solid experience in planning, design, execution, analysis & reporting, project management and delivery of complex market & consumer insights studies using both quantitative and qualitative research techniques. Ability to translate research data into actionable insights to guide organizational strategic planning, strategic programs & initiatives and corporate growth strategies.

• Proven track record of working effectively in a matrix environment with multi-faceted teams and senior leadership across various functions/lines of business. Carried out market & competitive intelligence studies on monthly/quarterly basis to support firm’s strategic planning and decision-making process. Presented periodic reports to Executive Leadership on key market dynamics, trends, forecasts, competitive landscape analysis, market size, market share, potential opportunities and risks.