Anchal Anand

Greetings. Have twelve years of varied work experience as a Marketing/Brand specialist .I am a marketer who has notched up time both in an agency and client and have experience in both traditional , off-line and new media as mediums of marketing.

I enjoy Marketing through ideating on the Creative Process and Analysis that helps me tackle business challenges & thereby infer & come up with Innovative Campaigns and Market opportunity. Am extremely keen on joining a Brand that enthuses energy, is creative and innovative.

Below mentioned are skill sets that have driven results and ROI and am sure could be of Value to an organization.
Of Particular interest to you

Expertise in Managing Marketing Budgets, Media Planning & Buying ,Digital Marketing & Website Development, Advertising & BTL, Brand Management , Team Leadership, Consumer Insights , PR & Communication .
Planned and executed many Award winning Campaigns many of which were innovative and disruptive at the time -Refreshed new Amitabh - Chef Kapoor Campaign for Daawat
New product Development / Marketing Strategy and Annual plans. Concept to launch
Development of Integrated 360 degree consumer communication/ advertising campaigns to deliver brand message and Business objectives to impact market share .ALL ROI driven
Market Research inclusive of Consumer Insight Mining for developing Concepts, Positioning and Value Propositions, Ad Track , BPT and Usage and Attitude
Exposure across Financial Services, Consumer Goods, Advertising and Media , FMCG
People Management and Leadership Skills
P.S - Thank you for reviewing my Cover Letter. I would love the opportunity for a personal Interaction to discuss my skills for Brand/Marketing and a relevant mapped position . Assure you given a chance will readily fit into your team concept. If you would like to speak to me ; do let me know a time to do so
Warm Regards
Anchal Anand
9811764310