Profile
Senior-level Merchandising and Marketing Executive with an outstanding record of achievement in consumer products marketing and merchandising. More than 20 years of experience with start-up, turnaround, and high-growth companies. Unique blend of experience from both the seller’s and buyer’s perspective, with a clear understanding of customer needs. Strategic planner and visionary leader, with experience launching tactical business plans. Seasoned staff manager with experience leading, developing, and directing individuals and cross-functional teams. Consistent high-performer providing creative and strategic vision, leading and motivating merchandising, buying design and product development teams and integrating the efforts of cross-functional departments to achieve corporate growth and profitability objectives. Expert in communicating and negotiating with international suppliers and manufacturing partners. Assumes mission-critical leadership roles in conceiving and revamping product lines, monitoring customer pulse and expanding brand reach. A lead-by-example change agent with the ability to overcome challenges and meet the shifting demands of retail and wholesale landscapes. Proven skills and expertise are as follows:
Strategy Planning & Implementation Team Building and Supervision Negotiation
Business Development Relationship Management Trend Forecasting
Sales and Marketing Contractor/Vendor Management Merchandising Strategies
Inventory Control Financial Planning Process Improvement
Prioritizing and Multitasking Analytical skills and development Competitive Analysis