Profile
A dynamic professional with over 25 years’ experience in Sales & Distribution of FMCG products with solid Key Account Management skills, Product Launch & Promotions, Team Management, Channel Management, Principal Negotiations, Revenue and Bottom Line Generation. This also includes last 6 years managing frozen food categories of Meat, Seafood & Bakery and partly Ice Creams.
# Strong understanding and exposure of GCC markets, as well as Yemen, Iraq, Turkmenistan, Algeria and African markets.
# Proficiency in directly managing top Modern Trade accounts and driving coverage-distribution in General Trade & develop business in Non-Traditional channel.
# Extensive exposure of handling multiple categories of Food & Non Food that include Confectionery, Biscuits, Oils, Rice, RTE, Spice, Cereals, Canned Food, Beverage, Frozen(Meat-Marine-Bakery), Personal Care, Oral Care & Hair Care.
# Represented power brands of major multinationals like FERRERO, MARS, GUYLIAN, MUNZ, FREDDI, UNITED BISCUITS, GSK, ZETRA, WELLA, RECKITT BENCKISER, WARNER LAMBERT, TILDA, VEETEE, ASHOKA and regional brands such as SULTAN, ZAIN, AL AREESH, KHALEEJ, HAYAT & AL BAKER.
# A keen planner with proven abilities in formulating strategies to achieve short/long term goals, streamline vertical & horizontal distribution and promote products to achieve excellence.
# The diverse stints with different companies have forged abilities in working with Cross Functional Teams of IT, Finance, Marketing, HR and Supply Chain.
# Excellent communication and people management skills & change management that have been fine-tuned through managing multi skilled teams.