Profile
Strategize, Schedule, Delegate and Lead the execution of a comprehensive time-bound integrated branding and communications plan with tangible and measurable KPIs to gauge the effectiveness of each component of the plan - evaluating the impact on each stage of the sales process - from lead generation to closure. An alumnus of MICA Ahmedabad and an engineer from NIT Durgapur, I bring a unique perspective to the table, a combination of the pragmatic scientific temperament of a technocrat and the creative sensibilities of a communications professional. This unique amalgam, along with my inherent knack for story-telling and an evolving passion and interest in information technology and its impact, has helped me build credibility and competence to successfully handle senior strategic roles in established IT behemoths such as IBM and Oracle as well as home-grown niche players such as Integra and Intellect.