Vijay Reddy

A well experienced revenue and operations executive with expertise drawn from 23+ years (with 19+ years in the FMCG industry) in executing revenue and market-share growth programs, based on strong financial, market, revenue and opportunity analysis.

Representing diversity in a conventional business, my choice in education & career demonstrates adaptability, curiosity, insight and relationship management. Having started and spent most of my career in the FMCG industry, I have worked in Industrial raw material, Paints and Aviation Industries too gaining critical experience in B2B Sales, services and durables, marketing, product management, advanced solution selling, customer & alliances management and category development.

After graduating from SBM in 1993, I had gained experience in sales & marketing of consumer goods spanning three categories in multiple roles and locations. I have successfully run businesses while gaining experience in consumer and trade marketing including category management for Modern Trade, innovations management, promotion & activation planning, advertising development & communications management. Having played the role of a functional leader, I have been exposed to both brand development & brand building. Category management, consumer behaviour, go-to-market planning and people management are my key strengths.

As Vice President - Sales for Chellarams Plc, I ran a USD 125 million business while leading a 150+ member, multi-functional team spread across a network of 6 branches in Nigeria. In this critical leadership role, I was responsible for setting the regional agenda, designing & implementing sales & customer development strategies and representing the organization in various external forums.

An alumnus of the School of Business Management, I majored in Marketing Management, topped the University Class of 1993 and featured on the Dean's list.

Core Competencies and Characteristics include

• Integrity/Ethics: truthful, fair and ethical; act with integrity; show consistency in words and actions; model the highest ethical standards.
• Cultural Alignment: understand and agree with the organizational culture of employee wellness as a priority and is a non-political, non-hierarchical team player.
• Vision and Strategy: envision the future, point the way and collaboratively develop compelling plans.
• Entrepreneurial: identify opportunities, take risks, solve problems and think outside of the box.
• Financial and Business Acumen: experienced and skilled in financial and business management.
• Results Focus: bias for action and getting things done.
• Passion/Optimism: exude positive energy.
• Building the Team: hire and surround with great talent.
• Leadership: effective problem-solver and decision-maker, create a culture of accountability; effectively manage and develop talent.