Varun Mahajan

VETERAN WITH KEY SKILLS SET :-

• Marketing AMP & Budgeting
• Manage Brand Activation & Promotions , ATL , BTL & Events
• Handle ATL, BTL & New Product Launch
• Digital Marketing & Social Media Planning
• Briefing to Marketing , PR , Advertising , Agencies & Vendor Management
• Trade Campaigns & Trade Fair

HANDLING RESPONSIBILITIES :-

• Own the marketing (Online and Offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility
• New product development, innovation in existing products
• Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives
• Researching consumer markets, monitoring marketing trends and identifying potential areas in which to invest based upon consumer needs and spending habits.
• Liaising with PR, Digital, IR agencies
• Coming up with ideas for new packaging designs, including shape, size, color, fonts and imagery.
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring designing and messages meet the company brand regulatory guidelines.
• Monitoring product distribution and consumer reactions through focus groups and market research.
• Competition tracking and bench marking