Profile
Achievement-driven manager with qualitative exposure of IT and Technology industry in Product Marketing, Customer Insights, Marketing Analysis, Market Research and Requirement Gathering
Resourceful at spearheading the entire gamut of pre & post marketing activities for successful launch of new products; currently managing various Research and Insights Projects for IMRB International
Proficient in identifying, developing and implementing research designs using proven methodologies & techniques for viability/consumer appeal of all aspects of prototypes & products; developed marketing collaterals for the launch of varied products like Atalla, Application Development Management and Tipping Point Security
Skilled in developing meaningful & actionable market analysis that shape and support a wide variety of marketing initiatives; part of ITOPS-ICUBE with a coverage of 1,40,000 respondents across the country
Exposure in facilitating market research-related activities that connect customer’s desires with the development of great products and brands
An effective communicator with exceptional relationship management skills of relating to people at any level of business and management