Profile
Profile Summary
An accomplished professional with over 30 years of expertise in leading teams for businesses worth US$ 85 million in revenues per annum; driving sales, marketing and growth strategies
Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer centric market/sell plans and programs, which increased the sales growth from 2007 to 2016 by 62% & margin growth of 2% during this period
Successfully managed P&L responsibility for 11 years and cultivated excellent relationships with new prospects & existing customers
Formulated plans, translated products & business strategies into executable channel plans and drove implementation in UAE region with a team of 25 members handling 4 branches & 4 w/h
Developed and executed a robust contact & personnel management and engagement strategy for target accounts, inclusive of messaging aligned to customer objectives, the right mix of marketing tactics to engage the account and marketing support during and after the sales process.
Developed, reviewed and reported on the business development strategy, ensuring the strategic objectives were well understood and executed by the team; supported the overall process of management and corporate decision making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns