Shalini Jha

My curious mind doesn't shy away from navigating through my network, over the internet, from books to encyclopedia, newspapers to TV channels. It was this curiosity coupled with passion for writing and thinking out-of-the box that enthused me to pursue PG in Journalism and Communication . After a brief stint with reporting, writing and editing I realized my calling lied in building brands.
Enhancing brand's visibility through external communication that comprise unconventional use of print, television, on-ground, outdoor is my proficiency. Whether challenged to launch the start-up of an international brand in India or product or to introduce marketing programs for repositioning or branding purposes, I have achieved results in the last 12 years.
My strengths lie in my ability to conceive and implement the strategic marketing plans to identify new market opportunities, initiate ROI driven creative ATL & BTL campaigns, supported by strong Public Relations drive and innovative SMO/ SEM/SEO with strategic partnerships to drive market expansion and revenue growth.
I am working as Head Marketing Communication at JMS Buildtech. JMS has allowed me to don a slew of exciting roles every day, if not every minute. I am the public relations strategist by morning, Digital Marketing & SMO evangelist by noon, champion of internal communication over lunch, and the brand director by evening.