Profile
I am a financial advisor and consulting analyst for a few investment banks, connecting investors with companies that need capital to support their fast growth, and matching like-minded companies together for synergy. I bring to this role over 15 years of market research and consulting experiences in Euromonitor, Canadean, Mintel, and Rabobank's research department (FAR). I offer consulting services for all aspects of the fund raising process, from initial assessment of business models to writing business plans to post-investment management.
Before entering into the market research industry I was a bilingual journalist in Xinhua News Agency. On the sideline, I've kept up writing for trade magazines and employers' blogs, and in October 2015 started blogging on LinkedIn.
Since early 2014, I've gradually narrowed down my research to ecommerce, frozen dough and bakery, prepared meals and central kitchens, "the one (road) less traveled by" industry analysts, but hope more people can join me down this road, so that together can we, in the spirit of peer to peer sharing and collaboration, find a better guiding star for the consumer goods industry.