Rony Kastoun

Hands-on seasoned marketer, highly organized, creative thinker, proactive and results-driven, with extensive exposure to marketing direction and strategy formulation, brand building and go-to-market, trade and shopper marketing, project management, and a passion for winning with customers through fully-integrated activation and merchandising excellence.

Graduated with a BSc in Economics and a Certificate in Maths and Computer Science from the University of Montreal along with an MScA in Marketing from Concordia University, Canada.

Advanced communication abilities, strong coaching skills, attention to details, a dynamic personality and positive spirit.

Experience spanning Canada and the Middle East & North Africa region. Single and flexible to relocate. Fully fluent in English, French, and Arabic with a GCC driving license.

Core competencies include:
• Managing strategic corporate marketing projects (with principals & distributors)
• Developing brand plans & strategic marketing calendars (regionally & locally)
• Planning media & advertising campaigns in coordination with advertising agencies
• Launching & re-launching brands (regionally & locally)
• Owning marketing budgets & brand P&Ls
• Running corporate events, CSR, social media & digital communication
• Monitoring of competitor activities through various trade channels
• Developing BTL communication strategies & best practices integrated with ATL
• Winning in-store by enhancing the shopping environment to increase shopper conversion
• Increasing & standardizing brand visibility by training merchandisers & salesforce to win in-store
• Organizing departments & implementing protocols & procedures