Ritankar Sarkar

 Offering more than 12+ years cross industrial experience in Marketing across major industries including Retail/Beverage/Consumer electronics and Decorative paints
 Marketing Mix – ATL/BTL activation planning & execution, media buying in terms of Print, Radio, OOH and Digital Marketing Strategy Management keeping in mind the brand synergy and business objectives.
 Brand/Marketing Objectives –Meet Overall Business/Brand Objectives in terms of TOMR/Top & Bottom Line Management
o Retail experience Management as per Brand guidelines, retail presence, sales drives like promoter management and ensure deliver best-in-class shopper experience.
o Customer Loyalty Program – Driving Loyalty program with more than2.2Lakh members including designing special rewards and detailed analysis of the same. Data mining and analyzing spend patterns to identify potential customers.
o New Store Launch –Catchment study, Launch plan (ATL/BTL) and execution, LSM ,cross functional working with VM & Operations. Monitoring initial walkins, Average billing and product mix sellout.
 Retail/ Franchisee Business & Consumer Marketing across General Trade/Exclusive Store Chain/ Large Format/MBO.
 Retail Cross Industrial experience across Food & Beverage/ Fashion Apparels/Consumer Durable and Decorative Paints with work experience across the country.