Ramon Romero

Hello, my name is Ramón and I work in a packaging company: lfgcartonaje.com. The packaging can be considered as the presentation card of the product. Therefore, it has to be the most original, attractive and shocking thing to capture the customer's attention. In addition to motivating the purchase, it is also a good strategy to differentiate it from the competition.

On the other hand, to go deeper into what packaging is, you have to know that its objectives, apart from those mentioned above, are to protect and secure the product until it reaches its destination. As well as facilitating the distribution and storage of the goods.
On the other hand, the packaging also informs the customer about the product. Since it communicates the characteristics of the product. For example, if it is a food product, it informs about its expiration date, nutritional properties, how to preserve it, etc.

Packaging means "packing" in the Anglo-Saxon term. Although many users use it to denote communication characteristics. They argue that packaging is functional, while packaging is communicative.

Many designers talk about what packaging is to them: art. They consider that it is the science or the art of protecting, transporting and selling a product. Therefore, it can also be considered that "Packaging is tangible, packaging is intangible".