Rajesh Patalia

• Marketing Professional with a rich & diverse experience of over 19 years across domains such as Telecom, FMCG, Food & Beverages and Media.
• Experienced in Brand Management; from conceptualizing research based Architecture to managing Product Life Cycle
• Expert in analysing organization's critical business requirements, developing cost-effective solutions to achieve BTL, ATL & TTL profitability & improve customer service offerings
• Proficient in formulating & executing Go to Market strategies and driving strategic partnerships with Solution Providers, Media & Research Agencies
• Proven ability in launching Green Field Operation, managing marketing & sales operations and governing Retail / distribution Channels
• Adroit in forging strategic tie ups & alliances, handling key accounts and providing business solutions to stake holders
• An innovative, people oriented leader with entrepreneurial initiative & vision to drive revenues and manage rapid growth