Rajendra Prasad

Profit Centre Operations: Identifying and developing new streams for long term revenue growth & managing overhead costs and model mix to increase profitability. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.

Sales & Marketing: Overseeing marketing and sales operations for achieving increased growth & profitability. Utilise the public information and personal network to develop marketing intelligence for generating leads.

Channel Management & Distribution: Identifying, developing channel partners for achieving business volumes consistently and profitably. Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for enhancing motivation. Ensuring cost effective logistics operations across the distribution channel and monitoring availability of requisite goods at the various sales outlets/ channels. Evaluating performance & monitoring of dealer sales and marketing activities

Key Account Management: Identifying prospective clients, generating business from new accounts & developing them to achieve consistent profitability. Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms.

Sales Promotion: Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares. Designing & managing corporate communication, brand image building and awareness campaigns.

Team Management: Providing effective leadership to the taskforce to ensure that members are motivated. Devising methods to improve performance of staff to improve operational efficiencies by Introducing SGA Programme.