Pankaj Kumar

• Performance driven marketing professional with 13 years’ experience across diverse industries like retail, telecom, media publishing and marketing services.
• Strong in conceptualization, development and implementation of strategic research driven integrated marketing plans that support business and financial objectives.
• Proactive manager, team player and tactical planner with talent for bringing cross-functional teams together to create efficiencies and deliver projects on time within budget.
• Management graduate. Progression from agency executive to corporate marketing manager with excellent communication, presentation, interpersonal and relationship building skills.


Skills

Marketing strategies & campaigns
Brand management
Focus group & market research
Digital & social media
Product positioning & branding
Agency management
Budget & P&L management
Event management & BTL
Direct marketing & Loyalty programs
Strategic planning
New product launch
Key account management