Nasir Mehboob

Genaral Manager at Popular Juice Industries ( pvt ) ltd

Karachi,Sindh,Pakistan | FMCG / Foods / Beverages / Food Processing

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Nasir Mehboob

Date of Birth: June 08, 1966
M: +923002071946, F: +922134813625
Email: nasir.mehboobglow66@gmail.com
Skype: nasir.mehboob81
Address: A-158, Block 02, Gulshan-e- Iqbal, Karachi, Pakistan


Professional Expertise
Food technologist & business Executive with over 24 years of enriched food & consumer goods experience in MNCs, Local conglomerate groups & New Start-Ups.

Major expertise include New Food Business Setups, Existing Food Business Restructuring, Diversification & Revamp, New Business Feasibility & Assessment, Go to Market Strategy & Deployment, Large scale Production Management & Supply chain management, Value Chain Layout design & implementation, Large team management & excellent stakeholder management.

Professional Experience
Popular Group of Industries (August 2011- to date)

Historically Popular group was into run of the mill fruit juices, later on based on market dynamics and opportunity now is serving larger set of segments including pulp production, dairy and other categories.

General Manager

Major Activities

• Owner of mega project start up planning – conceiving product, plant operations, people commissioning.
• Currently plant is operational, ensuring all key commercial objectives are met
• Conceive, Layout & implement Departmental SOPs, KPIs, policies, procedures, compliance & best practices
• Recruitment of key industry professionals for key positions
• Reporting framework for day to day production activities, efficacy & efficiency benchmarks
• Conduct daily coordination inter departmental meeting to promote good communication and achieving results.
• After launching fruit juices range & pulp production in both Tetrapak & Pet bottle and now entered in the production of Dairy products mainly flavored milk and tea whitener.
• Strategic inputs & visionary way forward to Chairman & Director Business
Major Successful Achievements

• New Business Unit for Fruit Pulp production kick off in record time
New Dairy product production as part of expansion plan
• Project lead behind having ISO 9001 & HACCP Certification & its pre-requisite requirements fulfillment
• Double Digit Topline growth in all variants, significant market share of Juice & Pulp category
• Lowest headcount attrition rate, though managing a team of 150+ individuals

Karim Containers Pvt Ltd (2000-2003), (2008-2011)

The company primarily was a key player from packaging industry, producing variety of general line and food can, Plastic, Pet bottles etc. Based on in-depth analysis & feasibility the company along with the regular business diversified its business operations by setting up a fruit pulping plant

General Manager

Major Activities

• Provide leadership and vision to the organizations by assisting the Directors and employees with the development of strategic long terms goals, annual plans and reporting to the board with the evaluation report of the progress on plan.
• Business diversification feasibility study including financial implications, commercial roadmap & forecast.
• As –Is Progress based reporting, Should –Be plans vs existing performance & investment requirement
• Developed and introduce controls, internal SOP’s reporting formats/forms and organization performance and determines the course of action.


Maaza Pakistan Pvt Ltd (2003-2006)

Affiliated with Maaza International Dubai, the company is one of the leading fruit juices manufacturing in Pakistan
General Manager

Major Activities

• High volume based management of raw materials manufacturing, processing & packing in automated processing environment
• Achieved high level of employee productivity by motivating and leading cross dimensional policies and multidiscipline staff and ensuring effective recruitment, development, traveling at all levels and to maintain good employee relation.
• Controlled and team lead manufacturing department through production managers in order to ensure adherence to agreed production targets of efficiency, hygiene, cost and quality.
• Conducted regular production meetings, to promote good communication, provide technical guidance and workable solutions to problems.
• Established direct plant, policies and procedure.
• Confer with departments head to ensure coordination of purchasing, production, engineering, and dispatch.
• Was responsible for the product quality control for the plant.
• Monitored ongoing capital expenditure requirements and prepare justification as necessary.
• Contributed to the new product development/quality improvements debates.
• Management reporting & analysis for production & variance

Move & Glow International (2006-2011)

Managing Partner

Started personal side business of Mineral water with the setting up of the complete plant having systematic water treatment technology with Reverse Osmosis system with necessary certification from Government


Hashimi Can Company (1991-2000)
The Company is a pioneer in tin can making company in Pakistan successor to Metal Box England

Food Technician & Asst Marketing Manager

Major Activities

• Develop new food and general line tin cans business
• Large Accounts business development & care
• Periodic in and out stations market visits to generate insights
• Annual Business development strategic plan owner

Major Achievement

Diversified the company’s operation from tin can making to can filling which brought a breakthrough in the company business and explored the new venues for revenue generation, because of those company business activities was increased to 40% both in terms of work and revenue earn













Education
Degree Grade Institution Discipline
MSc 1st Division University of Karachi Food Technology, Food Engineering, Chemistry -


Other Experiences

• Perceived as industry’s Key Opinion Leader on food technology

• Periodic consultancy for business entrepreneurs looking into business diversification


Certification, Awards & Achievement


• Was selected as a candidate by USAID for the scholarship in US study program
Certification Body Certified on
Arizona University, United States Food processing, preservation and packaging
University of California, United States
HACCP
Arizona Sonora Field school, United States
Better process control

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