Manzar Waseem

• Performance-driven, insightful professional with nearly 25 years of rich national & international experience
• Ensured implementation of a wide range of retail strategies to establish market presence as well as increase revenues and profitability for products & services; resourceful in streamlining operations of the product teams and various service groups for ensuring effective delivery of marketing & sales solutions
• Rolled out Annual Business Plan for the business partners and aligned it with the company’s objectives; monitored the timely launch & availability of new products across all retail counters
• Excellent at developing and executing engagement strategies for target key accounts, inclusive of messaging aligned to customer objectives, the right mix of marketing tactics to engage the account and marketing support during and after the sales process
• Led the development and implementation of annual sales plans that resulted in consistent sales increase; achieved sales growth that consistently outperformed key competitors and the industry as a whole
• Partnered with multiple disciplines (including global campaign teams, digital and insight teams, corporate marketing, product/solution marketing, partner marketing and field/regional marketing) to drive visibility, engagement and demand in target accounts
• Academic coaching to students at Retail Management program in DCT ( https://dct.ac.ae/ ) in various disciplines of curriculum.