Kanishk Gupta

I am currently working as management trainee in Coffee Day Beverages in sales division handling key accounts and SME segment, responsible for selling coffee vending machine and cross selling of different consumables in these two segments (B2B sales) and handling distributor’s network across Mumbai. I have completed my MBA from Flame University in marketing and digital marketing, Pune and actively looking for new opportunities in sales and marketing. I have completed my bachelor of engineering in the field of computer science.I also have one year experience as proposed senior business analyst with Ways2capital Pvt. Ltd. where I was responsible for making new clients and handling the sales by selling financial services of the company to stock market traders. I am also very passionate about dancing, movies, TV shows and stand up comedy.

During my MBA days I was introduced to a term called 'Brand Storytelling' which I believe is the most prominent way for the brands across the globe to connect with their customers and an easy delightful way to form a customer base. After reading several articles on brand storytelling I have started believing that all the stories that are being built by the brands is something which comes directly from the consumers and should be for consumers making them feel connected emotionally since all these stories needs to have atleast one truth, a clear meaning and a show which they can trust blindly.

Currently being a sales and marketing professional in Coffee Day global beverages division I have been learning to look at strategy and planning of the brand, its products and services as putting a portrait so as to understand and get the consumers desires fulfilled. It is also necessary to generate a need among the consumers because until the awareness of that need is spread it will never be seen.