Kanika Gupta

Operations and Marketing

Textiles / Garments

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• Working in coordination with production unit and other departments for order fulfilment and delivery.
• Addressing to customer feedback and complaints regarding product quality and service provided while catering their order and come up with the best possible resolutions.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop and evaluate marketing strategies, based on knowledge of market characteristics, cost and mark up factors and demand & supply proportion.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Communicate with and support sales department to attain customer satisfaction.
• Work on seasonal promotions and discounts.

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