Profile
I am a marketing professional with over 3 years of experience in online and offline advertising, promotions, business development, events & campaigns. I have worked on integrated campaigns and successfully launched products in various cities & states across India. In current role I have designed, conceptualized and executed the various marketing campaigns. I focused mostly on B2B marketing, involving participating in various trade fairs, exhibitions & tradeshows. I worked extensively in brand building process for both B2B & B2C.
I have successfully launched fall-winter & spring – summer collection, concomitantly with social media campaign, print campaign, OOH and traditional marketing that generated stupendous media buzz and was key to the successful launch.
I have worked as an intern with IMRB, and did few, market research project. “A study of consumer perception on infrastructure with special reference to High Street Phoenix”, was the study I did to understand perception of customers in Mumbai towards the malls, and how stratified are they with the offerings from High Street Phoenix.
Holds a degree in MBA degree in Marketing. I was part of various events, where in I designed the brochure, posters, banners and creative content. And was the part of core team which organized events.