Jagruti Khatri

MBA (Marketing) qualified from NICM (Gujarat University), Gandhinagar, Gujarat; offering nearly 9 years of dynamic
experience in Sales & Marketing Operations, Business Development, Key Account Management, Project Marketing,
Market Presentation and Channel Development/ Distribution Mgmt. in various sectors like IT, Construction
chemical, FMCG and Real Estates
• Possess over 6 years of experience in Team Management; supervised a team of 36 sales professionals while working
with Hindustan Unilever Ltd.
• Strategized and planned sales process management, forecasting, pricing, key account management, expenses,
profitability, new product development, market research and brand strategies
• Successfully supervised 8 distributors in North Gujarat region for personal products division including the vast
portfolio of 780 products with major brands such as Fair & lovely, Dove, Ponds, Veseline, Lakme skin care, Sunsilk,
Clinic plus, Tresseme, Clear, Axe, Denim, Lux, Lifebouy, Huggies, Kotex, Sure and so on
• Developed and rolled out winning go-to-market strategies for new product launches, product line extensions and
marketing initiatives; directed the launch of new products including major re-pricing / repositioning exercises
• Developed and implemented product promotion plans, providing customer support for driving business operations
across assigned regions; steered all aspects of marketing including product enhancements, competitive analysis,
market forecast, re-pricing & repositioning
• Hands-on experience in exploring & developing new markets, identifying customers, promoting brands, accelerating
growth and achieving desired sales goals
• Directing productive cross-functional teams using interactive and motivational leadership that spurs people to
willingly give 100% effort