Hiten Makhija

My marketing experience varies across industries like Aviation, Automobile, FMCG and Entertainment. In addition to India, I have handled various international markets like South Asia, South-east Asia, Americas and Russia. This has enriched my experience to work across cultures and with varied nationalities. I have also recently acquired a Google certification in Digital Marketing.

I have recently moved to the role of Lead Global Strategic Marketing Projects at Etihad Airways and I manage the Cluster/Regional Heads across various countries in the world. In addition to this, the role also needs me to lead and manage campaigns, projects and research that needs a Global roll-out. These rollouts include ATL and BTL projects but have a special emphasis on being digital first. Prior to this I was heading marketing for South Asia and the Americas at Etihad Airways, with a team of over 15 members.

I have worked with brands like Volkswagen, Colgate, Lifebuoy, Etihad Airways and AXN. One of the key achievements is that I was called into the US especially to set team processes and structure for the marketing department, and align them with the sales team and company expectations.

In my 12 years work span, I have had diverse opportunities to handle multiple traditional media projects (ATL incl TV, Print, OOH, Radio etc) as well as Digital Marketing (display adverts, website management, SEO/SEM, PPC, programmatic, social media incl. Facebook, Twitter, Instagram, Snapchat, Linkedin) and BTL marketing.

I'd prefer to be contacted directly via email on hiten.makhija@gmail.com or on my mobile +91 9167203927