Harshit Shukla

• Core part of Brand and Sales team with annual sales target of Rs. 350 crores in XPERT -Dish wash category of RSPL for the year 2015-16.
• Responsible for marketing activities and consumer centric brand building through – Innovation, ATL(like Print, TV & Radio), Trade Marketing (like trade schemes), consumer promotion (like consumer schemes, sampling, etc.) and Trade promotion
• Responsible for conceptualizing the marketing plan, preparing all annual plans and budget planning activities
• Liaison and negotiation with external agencies and media houses in getting the different marketing related activities implemented on-time in a cost effective manner
• Design and ensure the implementation of all ATL and consumer oriented BTL Activities
• Work with sales personnel to identify and deliver new/innovative BTL support material/activation
• Identify competitors brands, assess consumer perception and decide the right positioning for the products
• Regular interaction with Sales team on channel and consumer perceptions for the product
• Conduct in-house market research as well as in association with external research firms.
• Work closely with Advertising/Media agency for all ATL creative development & execution
• Part of new product development team by understanding the consumer need, market trends and competitive analysis
• Data Analysis (Nielsen, IMRB) and vendor management, weekly and monthly reports