Profile
My track record in local advertising agencies at Egypt has helped advertisers such as Juhayna, Heinz, Huawei, Mountain view, Talaat Moustafa, & Mansour Group to name a few.
I have been for five years as creative director for a local advertising agency in Cairo. I have demonstrated my creative ability through successfully launching, companies, Web sites, ad campaigns, branding campaigns, and more. I have consistently contributed my leadership skills in a corporate setting, while managing the creative process, motivating and empowering team members, fine-tuning creative concepts, managing art directions and juggling multiple projects.
I have a proven track record in almost all of the Advertising & branding competencies. Here are a few highlights:
• Handled a wide range of creative services, collaborating with creative services peers, subordinates and vendors to produce marketing and other print communications, as well online communications and video projects.
• Created a full range of corporate identities, with its full guidelines starting from the story behind the brands to the finest details, for local or multinational corporates.
• Oversee the artistic design of advertisements and print materials as well as the filming of television commercials.
• Responsible of choosing a photographer, an illustrator, models and any props needed for an ad.
• Developing and implementing communications strategies for reaching employees and other stakeholders.
• Providing communications counsel and expertise to B2B & B2C on both ATL & BTL.
In my current role at Tree Advertising, I’ve worked closely with many local & multi national brands, on both advertising and branding aspects.