Alex Fengo

Mapping out a customer journey involves several steps. Start by defining the objectives of the customer journey mapping process. Gather data on customer behaviors, needs, and pain points through surveys, interviews, and analytics. List all the points of interaction between the customer and the brand. Create detailed personas to guide the mapping process. Break down the journey into stages, identifying key actions and touchpoints at each stage. Visualize the journey through a map, highlighting the customer's experience and emotions at each step. Use this map to identify areas for improvement and optimize the customer experience.
https://clay.global/blog/ux-guide/art-of-cjm