Feroz Kumar

Business Development is often used as a mask or special costume; when someone doesn't want to be seen as a Sales person they become Business-Development-Man. Like Account-Manager-Man, or Channel-Manager-Man these terms, while all having their own definition and purpose, are often used to soften the blow at introductions or even to make sales people feel more important by giving them a special title for their new business cards. Recruitment companies will advertise for Account Managers and a Business Development role to stand out and to make jobs sound more appealing, but often it is gloss and garnish for a more straightforward sales position.