Fareeduddin Khaja

I am an accomplished Senior Regional Marketing {Advertising/Media - ATL, BTL/Trade Marketing, Digital & Social, and, Media Research)}, Communication & PR Personnel in terms of strategic/tactical media planning, competitive media buying, analytical media research, prolific media execution & communication/PR with 21+ years of proven track record in KSA, GCC, ME, NA & ASIA Regions, especially on FMCG Brands; food & non-food both. I am an expert in developing corporate marketing (media) communications and strategies, business development, category/product/brand management, key account management and client service direction. Being a pragmatic leader and an outstanding team player skilled in influencing team members, I implemented and embedded numerous changes as & when required in the business to constantly steer the projects realistically while in parallel being poised towards implementing structured strategic processes within any reputed organization/group to derive continued success and long-term growth by confidently steering brands to higher levels in terms of Aided Ad Awareness(AAA), Unaided Ad Awareness(UAA), Top Of Mind(TOM), Brand Awareness, Brand Loyalty, Market Share(MS) & Returns On Investment(ROI).